It’s almost the coolest time of the year again; we are nearing World Refrigeration Day. The celebration takes place on June 26th and events are held by various HVAC-R industry companies, groups, and stakeholders around that time.  At Alpyne, we recognize the important role refrigeration plays in our everyday lives to keep us cool, comfortable, and safe, and we want to celebrate this day and encourage you to celebrate, too. 

That’s why, in this article, we are going to over the basics of the official industry event and also share an exciting way for you and your team to be updated with the latest marketing trends for refrigeration and mechanical contractors. 

What is World Refrigeration Day?

The day was established as an international awareness campaign to “raise the profile of the refrigeration, air-conditioning and heat-pump sector and focus attention on the significant role that the industry and its technology play in modern life and society.” 

This year’s theme is “Cooling Matters”. 

It’s not hard to see why after all: Cooling is foundational to modernity, second only perhaps to indoor plumbing and electricity. It is easy to take for granted. But, when you consider it, cooling is almost everywhere, making our day-to-day lives more enjoyable. For instance, our homes are kept comfortable even amid the biggest summer heat wave; our foods arrive in safe and edible condition; our buildings stay climate controlled and operated; and much more.

Furthermore, those people who create, install, and service the refrigeration equipment, as well as those who have and will innovate new cooling technologies, make this cooling—so essential to modernity—possible.

Celebrate World Refrigeration Day with Alpyne

In order to help those in the cooling industry maximize their brand awareness and market their cool, Alpyne Strategy, a leading HVAC marketing agency, will be hosting a free webinar event on Tues., June 28th at 12:00pm CST focused on marketing your cool.

Our exclusive webinar event to celebrate World Refrigeration Day is called “How to Market Your Refrigeration Company in 2022,” and we will share the latest trends and best practices that you and your team need to know to effectively market your cooling business, including:

• Maximizing Brand Awareness
• Increasing Lead Generation
• Building Thought Leadership

At Alpyne Strategy, we’re leading industrial and contractor marketing, and we would like to share our insights with you to celebrate World Refrigeration Day 2022.

We hope to see you at the event! Reserve your spot now.