Construction is underway on a new Freddy’s Frozen Custard & Steakburgers location in Murfreesboro, adding another fast-casual restaurant to the growing commercial corridor along Beasie Road near Costco and Interstate 24.
Work on the project remains in its early stages, and no opening date has been announced. The restaurant is planned for 1441 Beasie Road, placing it in a high-traffic area already seeing continued commercial activity.
Freddy’s, known for cooked-to-order steakburgers, shoestring fries, and frozen custard, already operates a location in nearby Smyrna. The new Murfreesboro restaurant is expected to offer the brand’s typical mix of dine-in, takeout, and drive-thru service. The concept centers on classic American fare with a focus on fresh-cooked burgers and frozen custard desserts.
The project is part of broader development along the same Beasie Road / I-24 corridor. Nearby, construction on a Perkins Motorplex dealership—specializing in used vehicles, diesel trucks, and lifted trucks—has been progressing toward completion, with an opening expected in the near term. Local reports from late 2025 had indicated that the Freddy’s site was targeting a construction start in the first quarter of 2026, consistent with the activity visible by early fall.
The Beasie Road corridor near Costco has become one of Murfreesboro’s more active commercial nodes, supported by Interstate 24 access and existing retail traffic. New restaurant and auto-related businesses continue to fill in the area as the city expands. For now, the Freddy’s site remains in early construction, with further details expected as work advances and an opening timeline becomes clearer.
As Murfreesboro continues to grow along key corridors like Beasie Road and I-24, new commercial projects create ongoing opportunities for local businesses, contractors, and service providers. At Alpyne Strategy, we track these developments closely to help clients identify timing, positioning, and partnership opportunities in a rapidly expanding market.
Keeping frozen custard perfectly cold—and entire commercial kitchens and dining spaces properly cooled—requires specialized refrigeration expertise. At Alpyne Strategy, that expertise runs deep. Our heritage in refrigeration and cold storage means we understand what it takes to support projects like this from the ground up, from precise temperature control to reliable, long-term system performance. As Murfreesboro grows along corridors like Beasie Road and I-24, we help clients identify the right timing, partnerships, and technical solutions so new developments stay efficient, compliant, and ready for opening day.
If you’re planning, investing in, or supporting commercial projects in Rutherford County, contact Alpyne Strategy. Let’s talk about how our refrigeration roots and local market insight can help you stay ahead.
