Summit Concrete

Learn how we help Summit Concrete, a leading concrete contractor company in Middle Tennessee, with their marketing initiatives.

Meet the Client

Summit Concrete is a leading concrete contractor company founded in Murfreesboro, TN. 

Established in 2015 by Chuck Akers, Summit Concrete delivers residential and commercial concrete services to the Middle Tennessee area. From planning to execution, Summit Concrete is creating a quality standard “yards” above the rest.

Situation

The company wanted to increase lead generation in new territories and enhance their overall brand awareness throughout the greater Nashville area.

As a result, they sought out a marketing agency and ultimately decided to choose Alpyne Strategy as their marketing partner.

Strategy

Through our onboarding process and kick-off workshop, we discussed marketing goals with company owners and their head of sales.

From there, we developed a roadmap and strategy for their marketing program, which includes social media, email marketing, content marketing, and SEO.

“Our business, Summit Concrete LLC, decided to increase its online marketing presence. After many meetings with marketing companies, we decided to go with Alpyne Strategy and have been very pleased with their work.
 
Our estimates have doubled in the past few months, and we like the long term plan we have in place to grow our brand. We appreciate their hard work on behalf of our business.”
 
Chuck Akers
Summit Concrete
 

Explore Our Services Provided

Website & Local SEO

We developed a new website with brand guidelines that maximize conversions; strengthens brand community; and attracts new customers. 

We now focus on continuously honing and refining the website through local search engine optimization (SEO) and targeted campaigns. 

The new website which we manage and optimize
An example of the Concrete Club monthly newsletter

Email Marketing

The Alpyne Strategy team decided to create a monthly email newsletter, known as the Concrete Club, to support their brand awareness goals. 

  • Implemented the monthly Concrete Club email newsletter 
  • 20% open rate on average

Through the Concrete Club newsletter, we keep the target audience engaged through exclusive behind-the-scenes content as well as specials and offers. It’s one of our goals to continuously expand the email list and drive sales.

Social Media

We manage the social media presence for Summit Concrete by creating consistent content tailored to each platform, including Facebook, Instagram, and Google My Business.

By doing so, we have drove engagement, conversions, and brand loyalty. In Fall 2022, we held a social media caption contest for the Middle Tennessee. This is but one example of the community building activities we are doing on their social media.

We manage their Instagram and Facebook channels
We developed a consistent content cadence for the blog

Content Marketing

We manage the social media presence for Summit Concrete by creating consistent content tailored to each platform, including Facebook, Instagram, and Google My Business.

By doing so, we have drove engagement, conversions, and brand loyalty. In Fall 2022, we held a social media caption contest for the Middle Tennessee. This is but one example of the community building activities we are doing on their social media.

Results

98%

Organic traffic cost increase YOY

45%

lead growth YOY

787% 

Organic keyword increase YOY

Schedule Consultation

We have custom solutions to fit your unique industrial marketing needs.

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