Case Study: Top Nashville Home Remodeler
Raising brand awareness and increasing lead generation with a multi-channel approach to marketing.
Raising Brand Awareness and Increasing Lead Generation with a Multi-Channel Aproach
About Nashville Home Remodeler
A top Nashville home remodeling company that has been servicing the middle Tennessee area for over fifty years works with Alpyne Strategy.
Having worked with a variety of external marketing partners throughout its company history, this Nashville remodeling company sought an external marketing partner to plan, create, and manage more effective and engaging content for its target audience,
The remodeling company chose Alpyne Strategy to define a better and more holistic marketing strategy that incorporated various initiatives across multiple-channels, including:
- Content Marketing
- Lead Generation
- Social Media
- Local SEO
Our agency implemented many new strategies and tactics that were previously untapped to ensure that this remodeling company was no longer too reliant on any one platform for its digital marketing strategy.
Strategy, Goals, and Results
Alpyne Strategy was responsible for a new website redesign and structure. The old website did not effectively take into account technical and local SEO.
As such, one of the main goals of Alpyne Strategy’s website redesign was to create a new local SEO strategy to reach people within the home remodeler’s target geographic area.
The new optimized content on the website enabled the company to now reach their target audience also through organic search—rather than just having a reliance on paid search.
Alpyne Strategy also manages the company’s social media channels, including Facebook and Instagram. Both of these channels were underutilized before. As such, Alpyne Strategy focused on building an online community and brand experience for prospects and customers.
This led to immense new opportunities for the company. In fact, the company’s Instagram feed has become a central hub for home renovation inspiration; company history; and free resources for the target audience.
Additionally, Facebook has proven to be one of the most effective ways to reach the target audience; in particular, the consistent use of Facebook ads has resulted in higher lead quality.
Short-term Goals
- Redesign website and structure
- Create a local SEO strategy
- Implement analytics reporting
Long-term Goals
- Increase organic search traffic
- Build online community
- Provide pre- and post-sale information their target audience needs
The Final Results
Ultimately, Alpyne Strategy serves as this home remodeler’s external marketing partner.
The Final Results
- 3.7K% Increase in Instagram Reach
- Geo-Targeting to Drive Conversions
- Higher Lead Quality
At A Glance
Case Study: Home remodeler
Industry: General Remodeling
Employee Count: <100
Annual revenue: <$5 million
Fast Facts
- 3.7K% Increase in Instagram Reach
- Geo-Targeting to Drive Conversions
- Higher Lead Quality
Industrial Expertise
Global Results
Family-Owned
Schedule A Free Consultation
In today’s competitive landscape, you need to partner with an industrial marketing agency that understands the ins and outs of the industry.
That’s where Alpyne Strategy comes in. Our deep industry expertise enables us to help you create a more effective marketing strategy for your industrial organization.
We are specialists, not generalists.
Because with industrial marketing being as fast-changing as ever, you need to be expertise-driven with a focus on innovation.
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Industrial Is At Our Core
Industrial is at the core of who we are and what we do as a family- owned and -operated marketing agency.
In fact, our industrial expertise dates back to the 1980s and continues to present day.
From general contractors to B2B manufacturers; SaaS providers to HVAC contractors, there is depth and breadth to our industrial marketing solutions.
In essence, Alpyne Strategy ensures that your industrial marketing needs are given the time and dedication they deserve.
In a world overrun by marketing generalists, what you will quickly ascertain is that what sets us apart the most is that we are hands-on specialists.
Indeed, industrial is at our core.
Our Headquarters Located In Murfreesboro, TN, One of America's Fastest Growing Cities
Our company headquarters is located in our family’s hometown of Murfreesboro, TN, now one of America’s fastest growing cities.
Ready to start building synergy?
Whether you are a large or small industrial organization, B2B or B2C, or both, we have solutions to fit your exact needs. We help you and your team build industrial marketing synergy.