Nothing is more important at Alpyne than our customers. It’s not about the sale. It’s what happens after that sets our organization apart. With our customer-centric values and priorities, your organization becomes a partner to our strategic team. And, that’s where we create industrial marketing synergy.

– William Ortlieb, President 

Meet the Alpyne Team

William Ortlieb


William Ortlieb is the President and Chief Executive Officer at Alpyne Strategy and overseas the global operations of the company. 

As a Murfreesboro native, William founded the company in 2019 with the vision of creating strategic digital marketing and communication initiatives for industrial companies and brands worldwide. 

He has worked extensively with engineering teams and multinational technology companies such as NASA and Samsung Semiconductor, where he has bridged his engineering and business background with cutting-edge marketing and communication initiatives. 

Apart from running the business operations here at Alpyne, William also oversees the Technology and Development team. 

He has personally consulted on Web Design & Development and Branding at the national and international level for various companies and stakeholders including LANtelligence, We Do Wow (a high-end kitchen remodeler in Nashville), Anita Kanti (a life coach & talent executive at Samsung), Refrigerant365, Paver360, and more. 

Customer-Centric Values
William is all about the customer and ensures his team over-delivers on customer service and experience. 

No matter the size of any organization, you can be rest assured of his razor-sharp focus and listening abilities to understand our customer needs. 

William is a proud alumn from Hobart and William Smith Colleges in Geneva, NY and holds a double Bachelor of Science in Computer Science and Economics. 

William, President & CEO, stands outside the Fountains at Gateway in 2021 at the grand opening of our first office and global headquarters in Murfreesboro, TN. 

William Ortlieb, President & CEO, visits a recent kitchen remodel by Nashville’s #1 Kitchen Remodeler, We Do Wow. He has built site visits into our offerings to ensure our team understand the businesses our clients operate in. 

William Ortlieb, on far left, visits Wall Street in Winter of 2017. Before starting Alpyne in 2019, William was trained professionally for a career in finance. With his deep knowledge in finance and business operations, he hedged his bets and leveraged his risks to build what Alpyne is today. 

William Ortlieb, on far left, visits Boston in 2017 . Known for his incredible networking abilities and business acumen, William takes the time in understanding your needs and helps build strategic business partnerships.