Case Study
Paver360
Services provided: website design, social media management, content strategy
Case Study
Paver360
Services provided: website design, social media management, content strategy
Paver360º: A Central Florida Patio Design Company
Paver360 contacted Alpyne Strategy for a new website build that would showcase their high quality patio & paver design and installation services. The team has over 50+ years of combined experience in the backyard patio and outdoor living space, so they wanted to best demonstrate their expertise with a solid online digital strategy that would position them as subject matter experts in the Central Florida region.
As a result, we a beautifully designed, user-centric website, a content strategy that would position them at the forefront of their industry, and a social media management strategy that would keep their online presence up-to-date while they dedicated their full focus to their operations & outstanding customer experience.
Paver360º:
A Central Florida Patio Design Company
Paver360 contacted Alpyne Strategy for a new website build that would showcase their high quality patio & paver design and installation services. The team has over 50+ years of combined experience in the backyard patio and outdoor living space, so they wanted to best demonstrate their expertise with a solid online digital strategy that would position them as subject matter experts in the Central Florida region.
As a result, we a beautifully designed, user-centric website, a content strategy that would position them at the forefront of their industry, and a social media management strategy that would keep their online presence up-to-date while they dedicated their full focus to their operations & outstanding customer experience.
Paver360º on Instagram
2,000% Increase
in organic engagement
50+
likes per post (on average)
Paver360º on Instagram
2,000% Increase
in organic engagement
50+
likes per post (on average)
Content Strategy
In order to position Paver360º as the go-to paver installer and design company in the Central Florida area, they needed a strong content strategy system in place. This system encapsulated three main pieces:
- 1. A resource center where page visitors can be educated of the benefits of choosing their interlocking paver design & installer services
- 2. SEO keyword tracking & optimization to ensure that Paver360º dominates the SEO game in the Central Florida area.
- 3. Key topics to discuss on personal social media channels to show face behind the brand
Content Strategy
In order to position Paver360º as the go-to paver installer and design company in the Central Florida area, they needed a strong content strategy system in place. This system encapsulated three main pieces:
- 1. A resource center where page visitors can be educated of the benefits of choosing their interlocking paver design & installer services
- 2. SEO keyword tracking & optimization to ensure that Paver360º dominates the SEO game in the Central Florida area.
- 3. Key topics to discuss on personal social media channels to show face behind the brand
An Industrial marketing Agency in Murfreesboro, TN
Alpyne Strategy LLC is a global marketing agency headquartered in Murfreesboro, TN, that provides building marketing intelligence to help empower the brands of building solutions, systems, and services around the world.
An Industrial marketing Agency in Murfreesboro, TN
Alpyne Strategy LLC is a global marketing agency headquartered in Murfreesboro, TN, that provides building marketing intelligence to help empower the brands of building solutions, systems, and services around the world.
An Industrial marketing Agency in Murfreesboro, TN
Alpyne Strategy LLC is a global marketing agency headquartered in Murfreesboro, TN, that provides building marketing intelligence to help empower the brands of building solutions, systems, and services around the world.