Case Study: Outdoor Living Solutions Contractor

Raising brand awareness and increasing lead generation with a multi-channel approach to marketing. 

Creating A New Brand Experience and Increasing Lead Generation

About Outdoor Living Solutions Contractor

An outdoor living solutions contracting company in Akron, Ohio, needed assistance with launching a new brand experience as well as increasing lead generation.

This outdoor living solutions contractor company sought an external marketing partner to assist them throughout the process of launching a new brand, a new website, and increasing leads.

The outdoor living contractor company chose Alpyne Strategy to create a marketing strategy that incorporated various initiatives across multiple-channels, including:

  • Local SEO
  • Lead Generation
  • Social Media

Our agency created a new website that incorporated local SEO; implemented an SEO strategy for lead generation; and created and managed their social media accounts. 

Strategy, Goals, and Results

Alpyne Strategy performed a market and competitor to assess the right go-to-market strategy for this new brand launch.

The outdoor living space is a competitive one, and this company was a local one, going up against giant companies in their SEO. 

Our SEO strategy was so effective that we began to outrank such giant companies and propel this brand onto the first page of google for several targeted commercial intent keywords. 

Alpyne Strategy also manages the company’s social media channels, including Facebook and Instagram. Both of these channels were underutilized before. As such, Alpyne Strategy focused on building an online community and brand experience for prospects and customers. 

This led to immense new opportunities for the company. In fact, the company’s Instagram feed has become a central hub for home renovation inspiration; company history; and free resources for the target audience. 

Additionally, Facebook has proven to be one of the most effective ways to reach the target audience; in particular, the consistent use of Facebook ads has resulted in higher lead quality.

Short-term Goals

  • Create a new website
  • Create a local SEO strategy
  • Implement analytics reporting

Long-term Goals

  • Increase brand awareness
  • Build online community
  • Increase lead generation

The Final Results

Ultimately, Alpyne Strategy serves as this outdoor living contractor’s external marketing partner. 

The Final Results

  • Outranking industry competitors for targeted keywords
  • Geo-Targeting to Drive Conversions
  • Higher Lead Quality
  •  

At A Glance

Case Study: Outdoor Living Contractor

Industry: Patio & Landscaping Industry

Employee Count: <10

Annual revenue: <$5 million

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Years Expereince in Outdoor Living Solutions
“They creatively deliver results with beautiful websites and marketing strategies that’ll generate great visibility, traffic, and returns for our company. They're the best industrial marketing agency in Murfreesboro, TN..”
–Company Owner

Fast Facts

  • Rank on first page of Google
  • Geo-Targeting to Drive Conversions
  • Higher Lead Quality

Industrial Expertise

Global Results

Family-Owned

Schedule A Free Consultation

In today’s competitive landscape, you need to partner with an industrial marketing agency that understands the ins and outs of the industry.

That’s where Alpyne Strategy comes in. Our deep industry expertise enables us to help you create a more effective marketing strategy for your industrial organization.

We are specialists, not generalists.

Because with industrial marketing being as fast-changing as ever, you need to be expertise-driven with a focus on innovation.

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Industrial Is At Our Core

Industrial is at the core of who we are and what we do as a family- owned and -operated marketing agency.

In fact, our industrial expertise dates back to the 1980s and continues to present day.

From general contractors to B2B manufacturers; SaaS providers to HVAC contractors, there is depth and breadth to our industrial marketing solutions.

In essence, Alpyne Strategy ensures that your industrial marketing needs are given the time and dedication they deserve. 

In a world overrun by marketing generalists, what you will quickly ascertain is that what sets us apart the most is that we are hands-on specialists. 

Indeed, industrial is at our core.

Our Headquarters Located In Murfreesboro, TN, One of America's Fastest Growing Cities

Our company headquarters is located in our family’s hometown of Murfreesboro, TN, now one of America’s fastest growing cities.

Ready to start building synergy?

Whether you are a large or small industrial organization, B2B or B2C, or both, we have solutions to fit your exact needs. We help you and your team build industrial marketing synergy.