Social media for general contractors
Social Media for General Contractors
We are a social media agency in Murfreesboro that is focused on creating the most effective and affordable social media marketing for general contractors. All too often, we find many brands that are ineffectively using their social media and lack community building around their brand and product.
At Alpyne Strategy, we believe social media for general contractors is about creating an experience around your brand and for your audience. Your social media presence should be catered towards and for your customers. It’s about them, your customers, which means…
Know the insides and out of what they like; what they follow; and then offer them value. Stop shouting about your products, and start providing true value. (To do otherwise is misguided, out-dated, and old-school.)
As social media continues to evolve, so does your social media for general contractors. If you’re not on the platforms where your audience exists, then you are truly missing out.
Social media for general contractors: it's more than just word of mouth.
It's More Than Just Word of Mouth.
As social media continues to evolve, so does your social media media presence. Depending solely on word of mouth outreach does not expose your brand to the masses. Here are some questions that we address to help you get a better grasp on the importance of social media for general contractors in the digital age.
How do general contractors get clients?
This can be done through follower acquisition strategies and adding value by posting educational posts and videos. Ultimately, once you know your ideal client, you can effectively target them with more advanced marketing tactics later on in your marketing strategy (i.e., email marketing and paid ads).
To maximize your social media marketing plan, focus on the “social” aspect and build trust with your followers. Give them informative and helpful content that they can benefit from. Once you know what’s exactly resonating with your ideal client, running paid ads is advisable.
Once you are able to craft an overarching strategy that speaks to your target audience, personalize your content and educate them. Your audience doesn’t always want to be sold to, they want to be informed and engaged with content that passively speaks to their needs.
Additionally, maintain a rigorous social media with both post and video content to keep your audience engaged. The demand for video content is increasing. In fact, 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018).
To begin growing your construction business with the use of social media, it’s best to recall the purpose of why users are visiting these platforms. Users visit platforms like Instagram, Facebook, and Twitter to socialize with friends and brands, see pictures of friends and families, and to be entertained.
Don’t get too caught up on the belief that every post needs to be a sale—because this is wrong. Users don’t want to be sold to every time they visit these platforms. Rather, be authentic and honest by showing who you are and the value you give to your users.
Did you know, per a 2018 report by Brandfrog, that 93% of users are more likely to purchase from a brand after seeing and agreeing with the CEO on social media?
Yes, that’s right, by being personal and forming relationships with your audience through engaging and authentic content, your audience is more likely to a develop a trusting relationship with the additional value that you bring to the table on social media. (Some ideas of adding value to your audience can include a photo of a recent flooring install or an Instagram Reel of the best practices for maintaining hard wood floors in the winter.)
It’s best to have a strategy in place that can best build a reputation for your name and brand over time. See how we can help you implement a social media for general contractors strategy to better demonstrate your expertise while also adding value to your audience.
Get your social media back on track with our free Social Media for General Contractors Calendar download.
Get your social media back on track.
Download our free Social Media for General Contractors Calendar guide.
Facebook Ads for Construction Companies
Facebook Ads for Construction Companies
Facebook is a major player in your Facebook Ads for construction company strategy. With over 2.8 billion users on this platform, Facebook Ads allows you to target your audience with laster-precision. However, a poorly planned Ad campaign can be costly to your pocket and your reputation.
When considering a Facebook Ad strategy for your general contracting business, you should consider the following:
- Determine your marketing objective and what you hope to accomplish.
- Know your ideal audience and target them strategically.
- Create value with your first encounter by giving them an exclusive offer.
If something isn’t performing well on your Facebook Ads campaign, adjustments to your campaign is necessary. But, make sure to not do the following:
- Use Facebook Ads to sell something right away.
- Create the campaign and never check the performance.
- Send viewers to a page that was not promised in your ad.
- Generalize your audience.
Ready to power up your SEO strategy?
Ready to power up your SEO strategy?
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