Industries
Learn how we help Summit Concrete, a leading concrete contractor company in Middle Tennessee, with their marketing initiatives.
Summit Concrete is a leading concrete contractor company founded in Murfreesboro, TN.
Established in 2015 by Chuck Akers, Summit Concrete delivers residential and commercial concrete services to the Middle Tennessee area. From planning to execution, Summit Concrete is creating a quality standard “yards” above the rest.
The company wanted to increase lead generation in new territories and enhance their overall brand awareness throughout the greater Nashville area.
As a result, they sought out a marketing agency and ultimately decided to choose Alpyne Strategy as their marketing partner.
Through our onboarding process and kick-off workshop, we discussed marketing goals with company owners and their head of sales.
From there, we developed a roadmap and strategy for their marketing program, which includes social media, email marketing, content marketing, and SEO.
We developed a new website with brand guidelines that maximize conversions; strengthens brand community; and attracts new customers.
We now focus on continuously honing and refining the website through local search engine optimization (SEO) and targeted campaigns.
The Alpyne Strategy team decided to create a monthly email newsletter, known as the Concrete Club, to support their brand awareness goals.
Through the Concrete Club newsletter, we keep the target audience engaged through exclusive behind-the-scenes content as well as specials and offers. It’s one of our goals to continuously expand the email list and drive sales.
We manage the social media presence for Summit Concrete by creating consistent content tailored to each platform, including Facebook, Instagram, and Google My Business.
By doing so, we have drove engagement, conversions, and brand loyalty. In Fall 2022, we held a social media caption contest for the Middle Tennessee. This is but one example of the community building activities we are doing on their social media.
We manage the social media presence for Summit Concrete by creating consistent content tailored to each platform, including Facebook, Instagram, and Google My Business.
By doing so, we have drove engagement, conversions, and brand loyalty. In Fall 2022, we held a social media caption contest for the Middle Tennessee. This is but one example of the community building activities we are doing on their social media.
98%
Organic traffic cost increase YOY
45%
lead growth YOY
787%
Organic keyword increase YOY
We have custom solutions to fit your unique industrial marketing needs.
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OUR OFFICE
1500 Medical Center Pkwy
Suite 3A-34
Murfreesboro, TN 37129
© 2024 Alpyne Strategy, LLC. All rights reserved.
William Ortlieb
[email protected]
© 2024 Alpyne Strategy, LLC. All rights reserved.
1500 Medical Center Pkwy
Suite 3A-34
Murfreesboro, TN 37129
(615) 323-3126
[email protected]
OUR OFFICE
ALPYNE HQ — Murfreesboro
1500 Medical Center Pkwy
Suite 3A-34
Murfreesboro, TN 37129
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Alpyne Strategy LLC is an industrial marketing agency in Murfreesboro, TN, that helps you build a stronger brand with content strategy, advertising, SEO, and social media.
Our Headquarters
1500 Medical Center Pkwy, STE 3A-34
Murfreesboro, TN 37129
(615) 323-3126
© 2022 Alpyne Strategy, LLC / Privacy Policy / Contact Us
Alpyne Strategy LLC is an award-winning marketing agency in Murfreesboro, TN, that helps you lead your market or industry.
OUR OFFICE
1500 Medical Center Pkwy
Suite 3A-34
Murfreesboro, TN 37129
© 2024 Alpyne Strategy, LLC / Privacy Policy / Contact Us