Kitchen Designer’s 215% Increase in Organic Traffic via SEO in 90 Days

Case Study

Overview

Hermitage Kitchen Gallery has been a cornerstone of luxury design in Nashville. What began as a division of Hermitage Lighting Gallery has evolved into an independent design powerhouse under new ownership. 

While in a temporary office, awaiting for their new showroom build-out, the HKG experienced a challenge: their website was not generating web traffic or leads. They contacted Alpyne to help them with their SEO and content marketing strategy. Here’s what it looked like: 

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The Challenge

Hermitage Kitchen Gallery experienced many challenges that prevented their website from getting the traction they needed to grow, attract, and convert qualified leads. There were key challenges HKG faced, which included: 

Building an SEO Strategy 
Hermitage Kitchen Gallery’s initial website lacked website and marketing best practices including blog content, service area pages, and proper call-to-actions. Missing these core components prevented them from ranking competitively on Google’s search engine results page (SERP). Without a SEO strategy in place, Hermitage Kitchen Gallery was losing valuable opportunities—and that needed to change. 

Creating Content to Attract the Right Audience
Despite Hermitage Kitchen Gallery’s strong reputation in Nashville’s design community, they faced challenges with website traffic and lead generation. The company needed to attract qualified leads from premium buyers who would need their luxury design services. 

Building Awareness Before Showroom Open
While constructing their state-of-the-art showroom in Nashville’s Design District, Hermitage Kitchen Gallery needed a strategic multi-channel marketing approach to increase visibility and drive leads during the transition as well as foot traffic once opened. They were relying on word-of-mouth referrals and working with past customers at the time of consulting with our team.

The Alpyne Strategy

To enhance Hermitage Kitchen Gallery’s digital presence, Alpyne Strategy implemented our Alpyne Growth Program, a proven strategy and system that helps remodelers and construction companies build their presence online and drive conversions. Here’s what this inbound marketing strategy looked like: 

  • Service area pages targeting keywords the right keyword and intent: 
  • Enhanced user experience and imagery to communicate luxury:
  • Informative blog content showcasing design trends, renovation insights, and project showcases that positioned HKG as thought leaders in the Nashville design community. 
  • Strategic calls-to-action throughout these pages to guide visitors toward scheduling consultations. 
  • Robust internal linking structure between service area pages and complementary blog content, improving both user navigation and SEO performance. 
  • Ensured that homeowners searching for high-end kitchen and bathroom design services in Nashville would discover HKG as a premier option.

We meticulously crafted service area pages around key phrases including:

  • “luxury kitchen remodeling in Nashville”
  • “kitchen remodeling in Nashville”

The Results

The Alpyne Growth Program elevated Hermitage Kitchen Gallery’s search. In fact, within 90 days, the team was able to increase site visits 215%. 

We crafted a forward-thinking digital strategy encompassing comprehensive SEO optimization, compelling brand storytelling, custom website development with virtual showroom capabilities, and targeted content marketing. 

Increased search traffic and conversions was as a result of ranking first place for the following positions: 

  • luxury kitchen remodeling in Nashville – Position 1 
  • kitchen remodeling in Nashville – Position 1

This approach created a powerful digital presence that successfully attracted and converted high-value clients well before their brick-and-mortar location opened its doors, establishing market momentum and a robust client pipeline that positioned them for immediate success upon their physical launch

Alpyne Insights

Showcasing your expertise
Creating specialized, value-packed content on a consistent, regular basis builds domain authority while keyword-optimized service area pages and informative blog posts drive both visitor engagement and consultation requests. Understanding your audience is crucial for success.

Local SEO 
Ranking for keywords are only as effective as the strategy. Honing in on the keywords searched in your area can help you effectively be seen by homeowners in the area. 

Intent-Focused Content
With strategic keyword targeting based on searcher intent, your website can appear in search results where potential clients were previously missing your business entirely. This targeted approach ensures you connect with the right customers at the exact moment they’re searching for your specific services.

 

“The Alpyne team is fantastic to work with– knowledgeable, reliable and creative!”

Strategy Driven.
Remodeler Marketing Results.

Speak with a Alpyne Strategy representative. Get strategy. Get results.  

We’re the #1 marketing agency for construction and HVAC companies.

– We only work with remodelers, construction & HVAC companies 
– We get the best results. Read our case studies and see us in the press. 
– We use our proven Alpyne Growth Program that guarantees results. 

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